F rom signing of the formal PR contract in mid-August, Zonic had less that one month’s notice to plan all logistics and make contact with key press and analysts around the globe to schedule meetings and generate briefing materials.
Zonic coordinated three press tours, to build on September’s global launch of Symphony’s financial platform and it’s availability to the enterprise market. Days after the news crossed the wire in New York, Zonic held a memorable launch event in London – inviting the European press to the Lanesborough Hotel to witness first hand the unveiling of the Symphony platform and live demonstration of its capabilities.
Zonic also arranged logistics for a London reception with Symphony’s customers and key City financial institutions. The London media event was attended by top tier publications – including Business Insider, Die Welt, Finance Magnate, Les Echos, Funkschau and L’Agfi and many more from across EMEA, this was in addition to analyst briefings. The media witnessed an in- depth demo of the platform alongside a number of customer testimonial use cases. Most importantly, they were able to hear Symphony’s vision directly from CEO and founder, David Gurlé, in response to the exaggerated rumours that had already begun to circulate.
Zonic used this high profile gathering as an opportunity to coordinate and direct a thought leadership interview video plus a short documentary interview with David and key industry commentators and influencers. These videos, plus a Q&A video for sharing on Symphony’s own channels, support momentum opportunities in the coming months.
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