Our Team

Mark Fox

President & Chief Executive Officer

With over 20 years marketing and PR experience in the technology sector, Mark has assisted many companies with their international communications programmes from major corporations such as HP, Motorola, Siemens, Spirent, Tata Communications and Verizon to smaller organizations such as Cylance, Menlo Security, Symphony Communications, Extreme Networks, Infinera, TippingPoint, Wedge Networks and industry forums such as the MEF, ONF and OpenCloud Connect.

Most of these relationships have been conducted at the highest level and references are available on request from Presidents, CEO’s, GM’s and Senior Vice Presidents within these and other organisations.

Mark is also CEO of International Press Events company NetEvents International and prior to that was Managing Director of a Pan-European PR Agency which he sold in 1998 to one of the UK ‘s largest privately owned agencies.

Greg Cross

Account Director – North America

Results-driven PR pro with exemplary communication skills and leadership. I have a track record for delivering visibility while working across various disciplines. My experience spans communications strategy, message creation, planning, AR and IR.

I have 18 years of global PR management experience, social media, video production and market analyst relations. My areas of expertise include all forms of networking, security and converged communications and some storage. I have worked both at an agency and in-house while with Shandwick International (1996-2000) and Extreme Networks, Inc. (2000-2015).

Alan Zeichick

Content Development

Alan based in Phoenix, Arizona, provides valuable insights into the North American market as well as possessing excellent media skills and relationships.

A former software engineer and systems analyst, Alan has been working as a technology analyst, writer and editor since the early 1980s, and brings not only an unparalleled understanding of the technology, but also deep knowledge and relationships with key journalists and media outlets in the U.S. and Canada.

Prior to creating SD Times, Alan served as the chief editor of LAN Magazine and as the founding editor of Network Magazine, and has written for dozens of global technology publications both under his own name and as an executive ghost writer. He also served as Editor of the Computer Security Journal, published by the Computer Security Institute, and as founder of the Software Security Summit series of conferences.

Alan’s current accounts at Zonic include OpenCloud Connect, CENX, Hubble, MEF and Wedge Networks.

Melina Vicario

Account Executive, LATAM

Melina is Account Exec for Zonic Group Latam, with prime activities focussed on Brazil, Mexico, Argentina and Chile. Melina has experience as a top editor at TyN Media Group Latin America, a network of technology and business sites that cover the whole Latin America region. With a background that includes both journalism and public relations, Melina developed her career as a PR Manager for Technology Companies in Latin América and Asia. She speaks five languages – English, Spanish, German, Italian and Chinese.

Orietta Sutherberry

Account Director, International

An accomplished international communicator with two decades’ experience working in a strategic, pan-EMEA role for a global technology leader and a Fortune 500 company.

A strategic planner and expert at delivering on complex projects, in alignment with business requirements, Orietta has driven multiple creative PR campaigns at international level, including collaboration with prominent brands like Red Bull and Tag Heuer, and conceived and coordinated the launch of many new leading-edge technologies for Intel Corporation. Experienced at crafting effective, audience-led communications, Orietta has extensive experience with copywriting – from standard media communication to thought-leadership content. During her time at Intel she covered pan-EMEA PR roles supporting both enterprise and client technology as well as IT analysts’ relations.

Kate Innes

Senior Account Director, International

Kate provides additional PR support on accounts as required.

A highly experienced Public Relations consultant, Kate has over thirty  years’ experience gained from working for blue chip companies and world class PR agencies.

Previously, Kate was Head of Communications at BT Cellnet/O2 Telefonica, prior to that she was Senior VP for Fleishman Hilliard’s Technology Group.

Kate’s has extensive experience in offering strategic counsel and support at a senior executive level, including advising on M&A communications. In addition, she has a vast amount of ‘hands on’ experience in developing and driving international tactical communication programs, for clients like Extreme Networks, Microsoft, AOL, Infinera, Spirent Communications, Symphony Communications, HP TippingPoint, ONF and OpenCloud Connect

George Rickman

Account Executive, International

George works closely with Kate Innes on implementation of client PR campaigns and associated reporting. Clients include Spirent and Symphony Communications.

George graduated from Leeds University seven years ago before moving in to PR and client relations.

Hannah Whitrow

Senior Account Director, International

Hannah has over 18 years PR and marketing experience specialising in telecommunications, B2B and Information technology. She has worked for a range of high profile companies, and for influential IT PR agencies.

Most significantly Hannah was involved in leading the PR for Skype from when it was a start-up, through to the EBay acquisition. Hannah was also PR and Marketing consultant for Microsoft Business Solutions for 3 years. For Zonic Group Hannah manages international PR campaigns for CENX, MEF, Cylance, Menlo Security and Wedge Networks.

Hannah is supported by the accounts team.

Kate Fly

Account Director, North America

Kate has over 11 years PR and marketing experience specialising in telecommunications, B2B and Information technology. She has worked for a range of high profile companies, and for influential IT PR agencies.

Most significantly Kate was involved in leading the PR for one of the hottest start-ups in Silicon Valley, Palo Alto Networks, during the crucial transition period between pre and post IPO.   Kate was also a PR and Marcoms Specialist for TippingPoint, the security division for 3Com Corporation, for 5 years. For Zonic Group Kate currently manages international PR campaigns for Javelin Networks.

Kate is based in Austin, Texas, USA and is supported by the accounts team.

Rosie Sutton

Marketing & Business Development Executive

Rosie is a marketing, sales and business development professional with 10+ years experience. Rosie has worked for NetEvents and Zonic Group since 2015 building close relationships with both clients, press and analysts around the globe. Since joining she as travelled all over the world supporting Mark Fox, the Team and clients such as Cylance, Spirent, Menlo Security, Javelin, Ziften and MEF to name a few.

Kitty Guillaume

Account Executive

Kitty works closely with Kate Innes and George Rickman on client PR campaigns, focusing predominantly on reporting and monitoring of media coverage. Clients include Infinera, VeloCloud, Menlo and Javelin.

She graduated from Oxford Brookes University in 2016 with upper second class honours in English Literature. During her time at university Kitty contributed to a student run magazine, producing articles and assisting the editorial team.

Paloma Vega

Account Director LATAM

Paloma has 20 years PR corporate communications experience and ahs worked for a range of influential IT PR agencies.

Most significantly Paloma was responsible for special PR projects in Latin America including Nike’s launch of their Olympic Games PR platform for Rio 2016.  For Zonic Group Paloma manages LatAm PR campaigns for Cylance and Infinera.

Paloma is a graduate in Journalism and is based in Sao Paulo, Brazil and is supported by the accounts team.

Uwe Scholz

Account Director, Germany

Whilst the basic marketing communications tools may apply to all branches, the new technology sector does pose its own individual challenges. For the past two decades Uwe Scholz offers unique professional expertise for companies providing advanced and complex technologies.

  • More than two decades of experience as corporate marketing director, consultant, freelance journalist and marketing account manager in the ICT and telecommunication industry
  • Corporate marketing, public relations, market research, events, presentation, analysis, strategy, marketing workshops.
  • Local implementation of international strategies – international communication of expanding companies

Suzana Biseul

Account Director, France

Suzana Biseul RP helps you to :

  • Boost reputation by connecting with journalists, bloggers & influencers
  • Showcase your news using online news release distribution system
  • Monitor everything across print, online, broadcast & social media
  • Increase efficiency with real time reporting on all aspects of your PR

How ?

  • Develop and implement strategic PR programs to achieve significant increases in brand awareness
  • Write clear and compelling press releases, by-lined articles, business cases, press kits…Find story better angles
  • Identify key media outlets
  • Cultivate relationships with key business journalists in national and trade publications
  • Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
  • Organize events: seminars, business meetings, conferences and press tours, exhibitions, open days… Or preparing and supervising the production of promotional videos, photographs, films and multimedia programmes
  • Identify media trends, news cycles and spin opportunities
  • Manage proactively editorial calendars.
  • Analyze and measure results of PR programs.

I am very attracted by the multi-cultural and innovating environments. I lived abroad and I travelled much, which helped me in my professional career. I am pleased to be able to bring to your company a significant and advantageous experience.

Italo Vignoli

Account Director, Italy

He has been active in high-tech PR and marketing since 1981, immediately after the launch of the IBM PC. Prior to switching to marketing & PR consulting in 1987, he has been a marketing executive in one of the largest technology companies worldwide. Since 2003, he is also active in marketing open source software. Although he has a degree in humanities, has a rather good understanding of technology.

Specialties: Marketing, marketing research, marketing communications and public relations, open source marketing, commercial open source.

Shirley Yeh

Account Director, APAC

Shirley Yeh is based in Shanghai, China and heads up Zonic Groups Asian PR and marketing operations managing the team covering the Asia-Pacific region. Key clients have included OpenCloud Connect, Extreme Networks, ONF, MEF, HP Tipping Point and Wedge Networks. Shirley has over 20 years marketing and media experience in the IT and communications area and holds an MBA from Bloomsburg University in Pennsylvania US.

Since 2000, Shirley has worked on strategic marketing and PR in Asia including looking at opportunities in Asia for western IT companies, providing advice and guidance for successful market entry, conducting marketing and media events, implementing localized operations, matching channels, and building success.
Prior to this Shirley was Publisher of Network Magazine Taiwan (the licensee of Network Magazine, CMP Group US) and a principal member of Information Manager Association, Chinese Open System Association (COSA), and Taipei Computer Association in Taiwan.

Shirley was also Senior Executive Vice President at International Daily News in California US and prior to this participated in establishing several IT magazines in Taiwan including IDG’s Taiwan Computer World.

John Ko (Won Ku Ko)

Account Executive, Korea

Lionel Snell

Technical Writer, International

Lionel will be responsible for writing technical articles and features and has worked with Zonic Founder and CEO Mark Fox for more than 25 years.

A technical communicator to non-specialist audiences for more than two-decades, Lionel Snell is a Cambridge mathematical analyst who enjoys getting to the core of complex, subtle subjects and communicating them in fresh and original ways.

Lionel has written all technical articles and features for our industry forum clients such as the MEF, ONF and CloudEthernet Forum since their formation plus a range of our Telecoms vendor and Service Provider clients.

Eva Keogan

Social Media & Digital Marketing Consultant

Eva is our Social Media & Digital Marketing expert providing guidance to our account teams and taking an active role in developing and implementing social media strategies ad campaigns for our clients

Her experience includes….

A new specialist social media and digital marketing agency opening up connections and creating engagement; we work with a broad range of businesses from start ups and social enterprises to household names.

We create social currency and digital fluency by offering a range of bespoke, expert services including:

  • Strategic consultancy, campaign planning and implementation
  • Social media auditing, frameworks and measurement
  • Social media and digital content strategy
  • Social network management
  • Professional blogging
  • Reputation management
  • Digital influencer programmes
  • Consumer engagement
  • Training and workshops; from starter courses through to advanced master classes
    Public speaking and events

Helen Whitworth

Account Director, International

Helen is a marketing and PR professional with 20 years’ experience in the technology sector. Helen has worked for Zonic Group and the NetEvents team for the past 10+ years managing client relationships with press and analysts around the globe. Helen is also a member of the Cylance APAC PR Team.

Prior to this Helen was Global Marketing Communications Manager at Equant, and during this time Equant successfully completed a global re-branding programme and an initial public offering (IPO) of more than 26 million shares traded both on both the New York Stock Exchange and the Bourse de Paris. As Global Marketing Communications Manager Helen was responsible for effective and consistent communication both externally and internally. Prior to Equant Helen was European Marketing & PR Manager for UB Networks.

Becky Rudyard

Pre-Event Support & Logistics

Julie Mocock

Event Support and Logistics


Zonic Group is a long established marketing consultancy and have undertaken a wide range of projects for many clients in the USA and across the globe. If you would like to find out more, have a look at our portfolio. If you are interesting in having a informal discussion on how we can help your organisation please contact our US Office on 408 504 8665 or our UK Office on 0870 760 9248. You can also simply fill in the form opposite and we will call you back, we look forward to hearing from you.

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